Google Digital Marketing & E-commerce Professional Certificate 

Digital marketers use online tools to reach customers. E-commerce specialists grow online sales. 

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. 

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 

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Key competencies that will be gained: 

  • Knowledge to develop digital marketing strategies to attract and engage customers through various channels including search, social media and email
  • Experience in using marketing analytics tools, like Google Analytics to measure the effectiveness of the campaign
  • Build e-commerce stores, analyse e-commerce performance, and grow customer loyalty
  • Use tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads and Google Analytics 

 

Prospective jobs to consider:  

  • Marketing Coordinator
  • Search Engine Optimization Specialist 
  • Paid Search Specialist 
  • Email Marketing Specialist 
  • E-commerce Associate 
  • Media Planner

Skills gained: 

  • Marketing 
  • E-Commerce 
  • Display Advertising 
  • Email Marketing 
  • Search Engine Optimization (SEO) 
  • Customer loyalty 
  • Marketing Analytics 
  • Customer Outreach 
  • Website Structure 
  • Customer Awareness 
  • Google 

 

Platforms and Tools Learnt: 

Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter 

 

Approximately 6 months to complete 

Suggested pace of 10 hours/week 

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